Wrike Product Management Guide
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Product management describes the research, development, positioning, and support of a product over the course of its life cycle. Product management is a critical business function that enables organizations to identify opportunities for growth and build customer-centric solutions and platforms.
Software product management, in particular, involves delivering products that bring value to or solve a particular problem or pain point for an end-user. In this way, product management marries the technical aspects of development with an understanding of the market, its trends, and how the product fulfills business needs. For product managers, valuable research and insights are often essential to understanding customer needs and requirements.
In this guide, we’ll cover some product management basics, including the ins and outs of key roles like product manager and product owner. We’ll also touch on the ways artifacts like product roadmaps, backlogs, and requirements documentation help set short and long-term priorities for successful product teams.
Read our full guide for an introduction to product management and discover terms and vocabulary definitions in our glossary that will further build your understanding.
What's in the Product Management Guide?
What Is Product Management?
Discover the basics of product management
What Is a Software Product?
The software development process
Software Product Manager
Software product manager role and responsibilities
What is a product owner? Roles and skills explained
Product Life Cycle
The ultimate guide to the product life cycle
Create a high-level product plan
Product Management Software and Tools
Discover the best product management software
How to groom your backlog for product success
Product Management OKRs
Set effective product management OKRs
Product Requirements Documents
Everything you need to know about PRDs
Product Management Metrics and KPIs
How to understand product success
Track, interpret, and analyze customer behaviour
Lean Product Management
Doing more with less
Product Management Resources
Learn more about product management
Product Management Templates
Streamline your product management
Find answers to your product management questions
Product Management Glossary
Learn more about product management terminology
Product Management Team And Roles
- Product Management Hierarchy
- Product Management Team and Roles
- Role of a Product Management Lead
- Role of a Product Management Specialist
- Product Manager vs Software Engineer
- Technical Product Manager vs Product Manager
- How to Become a Product Owner
- Project Manager vs Project Owner
- Importance of The Product Owner